Radio

Project purpose:

• Advertising campaign audit
• Evaluation of radio advertising market capacity and radio advertising expenditures

Radio advertising monitoring is conducted since 1998. Air of 36 Moscow an 17 Saint-Petersburgh radio stations is digitally recorded twenty four hours a day all week round.

Air monitoring protocols are composed of broadcast events (radio programmes and advertisements). Air events are sorted by name, starting time and duration, while advertisements are sorted by advertiser, trademark and product class. Commercial information and extended sponsorship is beyond registration.

Air records are stored in our archive for 3,5 months.

Each advertisement is associated with its advertising positioning price which is defined according to the official radio station pricelist in USD without taxes, positioning extras and discounts. This information allows researchers turning from radio air protocol to advertising expenditures analysis.

Monitoring results for the previous month are delivered monthly by 20th day. Data can be delivered in PaloMARS AdEx database, MS Excel tables or as a hard copy.