Consumer

A special sector TNS Consumer conducts various research projects both for local ans international companies on main FMCG markets: drinks, food, personal-care and household products.

TNS mission for FMCG sector lies in delivering strategic instruments, modern technologies, and precise knowledge so that our clients could generate new ideas, launch new products, evaluate marketing effectiveness, make sales prognosis, and find out different factors influencing brand success.

As in all other sectors TNS conducts both syndicated and customized FMCG research.

Syndicated FMCG projects are realized with the help of various consumer panels, which are most suitable for precise and accurate data collecting on consumer behaviour research. Results allow revealing factors that influence target group consumer behaviour, show how customers react to communication activity of market participants, help to understand how to make profit of an existing situation and overcome competitors.

Marketing research targeting special clients’ aims can be of two types: continues and ad-hoc projects. The most frequent research targets are advertising campaign effectiveness evaluation, brand health study, consumers segmentation, communication effectiveness evaluation, new product development. To efficiently address all these business issues our specialists use a wide spectrum of  TNS Global Insight Brands.