Automotive

TNS automotive addresses the complex market research needs of clients including major global automotive and tyre manufacturers, component suppliers, oil companies, repair specialists, parts distributors, dealerships and advertising agencies.

We conduct market research to make in-depth analysis and consult market participant. No wonder that international projects make up 50% of the TNS Automotive turnover. The largest global customers of TNS Automotive are Toyota, Renault -Nissan, Volkswagen Group, Volvo, PSA Peugeot Citroen Group.

TNS Automotive research include:

• Evaluation of consumers' perceptions of automobiles.
• Usage & Attitude survey aimed at discovering market and consumer profiles.
• Automotive and component clinic tests (“clinic” is an extended hall test that allows respondents test an automobile personally, make a test-drive, examine the interior, accessories, etc.).
• Monitoring of after-sale service and customers’ satisfaction with additional financial services.
• Examination of brand image and advertising using standard TNS business solutions and syndicated projects.

Basic research methods

• phone interviews (CATI);
• personal interviews;
• mystery shopping;
• hall tests.

Our global experience in automotive and related markets, cooperation with world’s largest manufacturers, great number of international syndicated projects easily adaptable to internal markets peculiarities provide the basis for successful development of automotive market research in Russia.