New Product Development and Innovation

TNS has a specialist global business dedicated to Product Development and Innovation research. This business helps our clients develop winning new products and manage their new product development risk.

Our Innovation research offer

Innovation is a critical component of corporate success, but it is acknowledged as a risky business. For those who manage the new product development process well, it can be the lifeblood of the organisation, but for those who don’t, it can be a serious drain both financially and in terms of human resources.

At TNS our aim is to help you manage the risk of new product development and innovation and ultimately help you make a return on your investment. We do this by helping you to :

• identify your best ideas and get them through your innovation process faster;
• spot weak ideas and kill them off early;
• optimise the mix at each stage of development.

New Product Development

Most new product development processes have points in the process where a go / no go decision has to be made – these hurdles are often referred to as Stage Gates. Marketing research plays a major role in the decision making, and we have developed evaluative tools to provide strong recommendations at these hurdles.

To help you over these hurdles, TNS has developed InnoSuite™. Innosuite is a complete suite of integrated new product development research products looking at every stage of the NPD process – from early stage screening, concept development, testing and optimisation through to volumetric forecasting.

5 reasons to choose TNS:

• Our reputation: TNS is the world's leading custom research organisation.
• Our Solution range: We offer a comprehensive research programme that guides our clients innovation planning from initial idea generation, right through to launch.
• Expertise and experience: A dedicated specialist team of senior New Product Development specialists executives.
• A tailor made approach: At TNS we recognise that every client’s innovation process is different and unique. As such, our innovation research approach can be customised to your innovation process.
• References from blue-chip clients: We have conducted Innovation studies for some of the world’s largest companies and organisations, over 20,000 concept tests to date.