Brand and Communications

TNS helps clients create enduring brand relationships through the development of relevant strategies brought to life through every aspect of the brand experience. Our objective is to help clients live up to and deliver their brand strategy by helping them to build power in the market as well as power in the mind of consumers.

Brand and Advertising

TNS helps clients maximise their ROI by helping them understand how their brand is positioned in the category, as well as the differing effects their advertising and promotional strategies have on their sales figures and brand share ratings.

Segmentation and Positioning

TNS understands that a key competitive advantage in an already crowded marketplace is a deep understanding of customer needs and a clearly positioned portfolio of offers. To achieve this, we help clients develop a customised segmentation of their market, as well as a detailed understanding of market positions for their own and competitive offers.

Commitment research

TNS helps clients identify and focus upon committed users of their brand, people who are more likely to give them a higher share-of-wallet, stay with the brand for longer, be prepared to pay a premium price, be less open to competitor claims, go out of their way to find their brand. We also help clients manage customers who are vulnerable/at risk.