NeedScope – market segmentation based on consumer needs

NeedScope™ helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.

Helping brand marketers at every stage of the marketing process, NeedScope unlocks universal and timeless human emotions in a way traditional research cannot.

TNS uses NeedScope to harness the power of emotion using a unique set of tools:

• the consumer-brand relationship model links the layers of consumer needs and brand image at the heart of the marketing equation;
• the NeedScope psychological model summarises universal human emotions;
• our projective tools access and measure emotion qualitatively and quantitatively;
• our powerful analysis system is not only simple to use but has been developed to directly answer marketers’ questions.

NeedScope’s systematic approach to managing emotion in brands gives clients a framework for consistent brand development, locally or globally.