Conversion Model – measurement of a brand committment

The Conversion Model is a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.

Conversion Model enables clients to detect threats and opportunities early on, identifying and providing clear insights into how to manage brands according to the strength of the relationship.

Our expertise in commitment measurement

The Conversion Model is able to measure ‘commitment’ more accurately with only 3 questions.

The technology measures commitment according to psychological attachment, and is able to easily integrate a category level with a brand level.

TNS uses the Conversion Model in its own brand image study in 34 countries, and has conducted conversion model projects in over 100 countries.