AdEval – advertising evaluation

AdEval is an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimised.

AdEval recognises that both the rational and emotional are key in maximising return on the most expensive item of the marketing mix.

Our AdEval suite of products can be tailored to each stage of the advertising development process, whether at the strategic and concept stage, animatics, or for fully developed creative work.

The highly sensitive AdEval response scale is unique in focusing on both the rational and emotional aspects of advertising, ensuring that our clients have a complete understanding of both the strategic and creative elements of their campaigns.